B2B Digital Advertising Specialist Freelance

B2B Digital Advertising Specialist (Freelance)Sōvyn is an award-winning marketing and communications agency focused on healthcare and life sciences. We run marketing and PR programs for leading healthtech and life sciences companies globally, and we're looking for a freelance PPC/paid media specialist to drive qualified lead generation for our clients.About the roleThis is a freelance, ongoing engagement, 30-40 hours per month, fully remote. You'll own paid search and paid social strategy and execution for a portfolio of B2B healthcare and life sciences clients, with a focus on quality pipeline over vanity metrics. You'll work directly with our internal marketing team and have real input into strategy, not just execution.What you'll doManage and execute paid search on Google Ads and Bing, including Performance Max and AI MaxBuild and manage paid social campaigns across Meta, Linked In, X, Pinterest, and similar platformsSet up and maintain conversion tracking in GA4 and Google Tag ManagerConduct keyword, competitor, trend, and audience research to refine targetingOwn budget management and optimization, with regular performance reporting and strategic recommendations to the Sōvyn teamWhat you bring5+ years of PPC campaign management and media buying/strategy experienceGoogle Ads certification (social platform certifications a plus)Deep experience with B2B campaigns targeting niche, specific audiences — quality over volumeStrong GA4, GTM, and attribution tracking expertiseSaaS or healthcare/life sciences experience strongly preferredExcellent written and verbal communication; comfortable presenting results and recommendations directly to clients or internal teamsHighly organized, deadline-driven, and able to move fast in a growing agency environment