B2B Digital Marketing Lead

B2B Digital Marketing Lead This role offers the opportunity to play a key part in scaling digital marketing performance and helping the organization strengthen its position as a leader in a highly regulated and essential industry. The Performance Marketing Specialist will own and optimize paid search initiatives across five business units with a primary focus on lead generation, campaign performance, and revenue growth. A key objective of this role is to generate 300+ Marketing Qualified Leads (MQLs) per month to support a national sales team of 12-15 sales representatives across multiple business units. • Work closely with sales and marketing teams to improve lead conversion and overall campaign performance.