We are a 20 year old B2B logistics software company focused on lubricants, fuels, and chemicals. We have mobile apps and routing software that is used with US and Canadian distributors. Our software is offered as SaaS or on-premise. Our customers are logistics, transportation, and family owned oil companies. We are looking for someone to build our marketing efforts and help with the following: \\- Develop and implement overall digital marketing strategy \\- SEO \\- develop overall SEO strategy \\- review existing website pages and optimize where needed \\- write 1-2 blog articles per month \\- keyword analysis \\- build links to our site from other sites \\- competitor research \\- write press releases \\- write case studies \\- build landing pages \\- Outbound email marketing \\- Implement email campaigns - we use MailChimp but are open to switching \\- Write 1-2 email campaigns per month - you should be a good copywriter \\- Other TBD - VSL marketing \\- we can provide content and need you to do the copywriting \\- implement A/B testing \\- LinkedIn \\- Manage our LinkedIn page \\- Post articles in LinkedIn (re-post blog articles) \\- Work with our software and hardware partners \\- joint campaigns \\- cross-post articles for SEO growth \\- Build our marketing database \\- continue to build and manage our email list \\- our target customers are well defined NOTES: \\- this is an on-going monthly role \\- remote work is okay but we expect to meet occasionally at our office \\- this is part-time.
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