B2B Marketing Strategy Director

With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.Externally, you’ll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. You’re someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. You love the pitch and are an amazing storyteller who inspires others. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.The work:Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clientsLead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retentionGather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performanceBuild trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiencesPlay an integral role within the practice to create and expand practice offeringsNurture and mentor junior talent to grow the digital marketing strategy practiceHere’s what you’ll need:Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategyBonus points if:Bachelor's degree or equivalent (minimum 10 years) work experienceExperience leading strategy and/or marketing programs in a complex business and enterprise marketing environmentStrategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processesSubject matter expert in digital strategy and integrated marketing with expertise in demand generation, lead generation and nurture strategyExperience building out assets for client workshops and business developmentFamiliar with digital marketing best practicesDemonstrated ability to work in a fast-paced dynamic environment with limited guidanceCompensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.