July 14, 2026

B2B Partner Marketing Strategy Lead - Health100

CVS Health Lansing, Michigan

This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams Own sales enablement strategy and infrastructure Health100’s partner value proposition is clear, consistent, and tailored across audiences Demand generation efforts drive measurable improvements in pipeline and partner engagement Sales teams are equipped with high-quality, effective enablement materials Marketing impact on commercial outcomes is clearly defined and measurable Partner go-to-market efforts are coordinated, aligned, and continuously improving The typical pay range for this role is: This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

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