B2B Sales Product Specialist

Job DescriptionJob Description

About Us

Maryland Local Marketing is a growing B2B marketing company helping local businesses become more visible, attract new customers, and grow their business in today's increasingly digital marketplace.

We are the sister company of a trusted, locally owned B2B merchant services company with more than 30 years of experience serving businesses throughout Maryland. Our team combines the personal service of a local company with today's digital marketing technology, giving business owners practical solutions designed to help them compete and grow.

The Opportunity

We are looking for an experienced B2B Sales Representative who understands that successful marketing today goes far beyond simply having a business listing or maintaining a social media page.

This role will focus primarily on selling our higher-value digital marketing and growth solutions , including social media marketing, short-form video content, websites, digital advertising, lead generation, and other services designed to increase a business's visibility and generate new opportunities.

The ideal candidate is comfortable having a business conversation with an owner or decision-maker, asking good discovery questions, identifying marketing challenges, and connecting those challenges to a solution.

You don't have to be a digital marketing expert when you walk through the door—but you should understand the importance of visibility, consistency, content, and digital advertising in today's business environment and be able to communicate that value to a business owner.

What You'll Do

Prospect and develop new B2B relationships with local business owners and decision-makersConduct consultative sales conversations to understand a business's current marketing efforts, challenges, and goalsSell digital marketing solutions including:Social media management and marketingShort-form video / Reels / social contentBusiness websites and website developmentGoogle and Meta advertisingLead generation programsDigital visibility and SEO-focused servicesOther customized marketing solutionsHelp business owners understand why consistent digital visibility matters and how today's customers find and evaluate businessesIdentify opportunities to increase a company's online presence, engagement, traffic, and lead flowPresent proposals and marketing strategies based on the prospect's needs—not simply a package or priceFollow up consistently and professionally throughout the sales processMaintain accurate prospect and customer information in our CRMBuild long-term relationships with clients and identify opportunities for additional servicesWork closely with our marketing team to ensure clients receive the services and support promised during the sales processWhat We’re Looking For

This is a B2B sales position. Sales experience matters.

We are looking for someone who:

Has proven B2B sales experienceIs comfortable prospecting, making outbound calls, and developing new businessCan confidently speak with business owners and decision-makersIs naturally curious and asks strong discovery questionsCan uncover a business problem before presenting a solutionUnderstands that selling marketing requires selling value and business outcomes , not simply featuresCan create urgency without being pushyIs comfortable discussing social media, websites, digital advertising, video, and lead generationUnderstands that consumers increasingly research businesses online before deciding where to spend their moneyIs organized, persistent, coachable, and motivated by resultsCan manage a sales pipeline and follow-up processHelpful Experience

The following experience is a plus:

Digital marketing salesSocial media marketingWebsite salesSEO or digital advertisingLead generationAdvertising salesMerchant services or other B2B salesExperience selling to small and mid-sized businessesGoHighLevel (GHL) CRM experienceExperience using a CRM to manage leads, opportunities, follow-ups, and sales activityThe Type of Salesperson We're Looking For

We're not looking for someone who simply walks into a business and says:

\"We can do your social media for $__ per month.\"

We're looking for someone who can have a conversation like:

\"How are you currently generating new customers?\"

\"How much business comes from people finding you online?\"

\"When someone hears about your company and Googles you, what do they see?\"

\"Are you consistently creating content that gives potential customers a reason to choose you?\"

\"If you had a predictable way to generate more qualified leads, what would that mean for your business?\"

The ability to discover, educate, and connect marketing services to a business owner's goals is what will make someone successful in this position.

Why Join Us?

Established local company with 30+ years of B2B business experienceFamily-owned, locally operated organizationEstablished relationships with Maryland businessesMarketing services that address real business-growth needsSupport from an experienced marketing teamCRM and technology-driven sales processOpportunity to sell higher-value marketing solutions rather than commodity advertisingOpportunity to build long-term client relationshipsPerformance-driven compensation and growth opportunityJoin us as a B2B Sales Product Specialist – Digital Marketing to energize your career by connecting innovative solutions with forward-thinking businesses!

Company DescriptionAs a Maryland-based business, we feel there is something unique about this place. Founded in 1996, we have enjoyed working with local businesses, who like us, have relied on hard work and strong ties to their communities. Creating Maryland Local Marketing and Maryland Local Deals is our way of serving the business community by providing locally-owned merchants a unique opportunity to compete with the big guys. Our mission is to offer a dynamic and cost-effective product that provides a tremendous value to local merchants and their customers.