The Digital Strategy & Marketing Manager's role involves a wide range of organizational activities, including working with the Creative Development team to execute communications plans, crafting press releases and media lists, connecting with journalists, monitoring and tracking PR efforts and media placements, as well as assisting with developing recaps. · Work with Management to ensure messages are consistent with overall brand identity · Assist with the management of ads for social media channels, including Facebook, Twitter, Pinterest, Instagram, Linked In, etc. · Must have B2C Toy Experience · Digital and Internet marketing experience is required
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