Bee Talent Solutions is hiring: Digital Advertising Manager in Durham

As a Digital Advertising Manager, you'll be responsible for the strategy, execution, and efficient day-to-day management of display & paid social campaigns for our client's global suite of products. Responsibilities: • Own the performance of display and paid social marketing channels across multiple products and business units • You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement • Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns • Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization • Execute building, testing, and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube) • Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle • Monitor and maintain multiple advertising budgets between channels and engines • Create, update, and maintain regular performance reports and share with internal teams • Work cross-functionally to ideate creative advertising campaigns & messaging tests • Keep pace with digital advertising industry trends and development • Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance • Proficiency in Salesforce, Tableau, and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred. • Outstanding communication, project management, and collaboration skills with the ability to work with both technical and business teams. • Ability to work independently/efficiently and thrive in a fast-paced environment.