Bilingual Social Media & Advertising Specialist

Bilingual Social Media & Advertising Specialist
Job Type: Full-Time
Languages: English & Spanish (Bilingual Required)

About the Role

We are a growing land sales company serving customers across the greater Houston area. We're looking for a creative, bilingual Social Media & Advertising Specialist to thrive in a fast-paced environment, developing and managing paid advertising campaigns and organic social content across Meta (Facebook/Instagram) and TikTok. If you live and breathe social media, know how to make scroll-stopping ad creative, and can communicate fluently in both English and Spanish, we want to hear from you.

What You'll Do

Develop innovative advertising strategies that resonate with diverse audiences, ensuring alignment with brand voice and marketing objectives
Create and manage paid social media advertising campaigns across Meta and TikTok
Plan and optimize Facebook Advertising campaigns to reach targeted audiences effectively while managing budgets and ad performance
Design compelling ad creative (graphics, video, copy) for diverse audiences
Manage social media management tools like Metricool or Sprout Social to schedule posts, monitor engagement, and analyze performance metrics
Develop and execute organic social media strategy and content calendars
Conduct keyword research and SEO strategies to improve organic reach and visibility across digital channels
Write bilingual ad copy and captions that drive engagement and leads
Monitor campaign performance, analyze metrics, and optimize for cost-per-lead and ROI
Coordinate with internal teams (web, messaging/WhatsApp, content) to align campaigns
Report on weekly/monthly performance and recommend improvements

What We're Looking For

Fluent in English and Spanish (written and verbal) — required
Proven experience in social media marketing, digital marketing, or related fields with a strong portfolio of successful campaigns
Experience managing Facebook Advertising campaigns with a solid understanding of ad targeting, budgeting, and performance analysis
Hands-on experience with Meta Ads Manager and TikTok Ads Manager
Strong eye for design and ability to produce engaging ad creative
Ability to multitask efficiently in a fast-paced environment while maintaining attention to detail in proofreading and content creation
Understanding of social media metrics, KPIs, and performance optimization
Passion for staying current on digital marketing trends, emerging social media platforms, and innovative advertising strategies

Nice to Have

Experience advertising under special/regulated ad categories (e.g., housing, real estate)
Background in real estate, land sales, or community-focused marketing
Video editing skills for short-form content (Reels, TikTok)
Familiarity with tools like ManyChat or Canva

Pay: $19.00 - $25.00 per hour

Benefits:

Dental insurance
Health insurance
Paid time off

Work Location: In person