Blue Origin is hiring: Head of Digital Marketing in Huntsville

Application close date:Applications will be accepted on an ongoing basis until the requisition is closed.At Blue Origin, we envision millions of people living and working in space for the benefit of Earth. Our company builds reusable rocket engines, launch vehicles, in-space systems, and lunar landers.We are looking for an experienced and results-driven Digital Marketing Senior Manager to join our team. Merritt Island, FL, and Washington DC are OK as alternatives.By the way, you’re not only a digital marketing expert but also a world-class writer and copy editor, a team player, data-driven, and a great communicator at all levels of an organization.Key Responsibilities:Develop and execute comprehensive digital marketing campaigns to drive revenue and leads.Monitor and analyze campaign performance data – “actionable analytics” that optimize lead nurturing and conversion strategies.Collaborate with sales and product teams to align marketing activities with business objectives and revenue goals.Leverage AI and ChatGPT for personalized email marketing, dynamic content creation, and predictive analytics to enhance lead scoring and prioritization.Ensure customer decision journeys are mapped to inform digital marketing strategies and website personalization, from unaware to ready-to-buy prospects.Continuously test, iterate, and improve website functionality and design based on user feedback and data analysis.Utilize AI for automated and predictive customer journey mapping, creating personalized marketing automation workflows that adapt to individual behaviors and predicted needs.Implement and tune UTM codes and other tracking mechanisms to measure the effectiveness of digital campaigns.Conduct heat-mapping and other analytical assessments to understand user behavior and reception on our website. At Blue Origin, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every desired qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Export Control RegulationsApplicants for employment at Blue Origin must be a U.S. citizen or national, U.S. permanent resident (i.e. current Green Card holder), or lawfully admitted into the U.S.as a refugee or granted asylum.Background CheckRequired for all positions: Blue’s Standard Background CheckRequired for Certain Job Profiles: Defense Biometric Identification System (DIBDS) background check if at any time the role requires one to be on a military installationRequired for Certain Job Profiles: Drivers who operate Commercial Motor Vehicles with a Gross Vehicle Weight (GVW), Gross Vehicle Weight Rating (GVWR) or combination of power unit and trailer that meets or exceeds 10,001 lbs.