The function is expected to evolve and expand over time in response to institutional needs and priorities. The Director will be responsible for establishing an internal Center of Excellence (COE) that partners with BU's schools and colleges to improve and maximize the university's return on investment in the digital marketing space. This position will also play a key role in the implementation and leveraging of Slate CRM to enhance university-wide visibility into the ROI of advertising on enrollment efforts. As a key leader in the central Graduate Enrollment unit, the Director will provide strategic guidance and influence to ensure that all digital initiatives enhance the brand, drive engagement, and achieve measurable results to increase enrollment in BU's master's programs. Required Skills Resume and cover letter required Master's degree preferred 5-8 years of experience We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status.
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