BRAINBOX is hiring: Digital Marketing Specialist in Lexington

This is a fast paced, energetic work environment centered on sports, family, youth, grass-root events, and other exciting marketing solutions. Occasional travel, weekend, and evening work is required. The Digital Marketing Specialist will play a strategic role within the digital and marketing team and be responsible for conceptualizing, planning, and managing results driven multi-channel marketing programs and revenue growth in the areas below:Digital MarketingConceptualize, plan, and execute multi-channel marketing display ad campaigns against target segments aligned with strategic goalsUnderstand CRM (Customer Relationship Manager) systems/data and effectively translate this knowledge into solutions that automate processes and improve campaign resultsCreate compelling digital content (newsletters, infographics, etc. )Utilize Adobe Suite and Canva and other similar platforms for graphic designEstablish, monitor, and report SEO/SEM campaigns and their resultsCollect program performance metrics to develop new campaigns and evaluate existing onesCapture web analytics data with Google Analytics and determine the “so what?” to improve campaignsProviding in-depth and insightful custom reports to communicate key metrics and findingsDisplay the desire and drive to rapidly acquire digital marketing proficiency in company systems and emerging systems and technologiesBe willing to immerse yourself into Sports Marketing & Collegiate MarketingEmail MarketingBuild and manage overall email marketing strategy for campaigns assignedCreate and design various CTAs (Call to Action) and email templates (copy, design, graphics) in Zoho, SharpSpring, and other similar platformsCreate targeted emails, target lists and automated campaignsDetermine and manage email marketing KPIs for assigned campaignsDevelop customer lead generation strategies through various digital marketing verticalsDevelop documentation and road maps for processes as requiredConduct A/B tests and promotions that succeed through email as requiredDevelop and maintain a strong understanding and execute Digital Marketing Automation processes and through their applications (Google Docs, Zapier, etc. We’ve become experts at adapting to new trends and technology to help our clients thrive, no matter their industry across the nation.Company DescriptionBRAINBOX is a full-service marketing and programmatic solutions company based in Lexington, Kentucky with a 25+ year record of connecting brands with their target audience.