April 20, 2024

Brand Advertising Director at Upwork in Remote

Upwork Deerfield, Illinois

As the Brand Media Director, you set the overall media strategy and own media execution on a global scale to build awareness and resonance among our audiences. Building plans that not only increase brand health metrics but usher audiences down the funnel is your core expertise. Working in close partnership with analytics, you will help to build a strong measurement framework for actionable... insights and forecasting as well as a cadence for tracking, reporting and testing brand impact across media investments. Your Responsibilities: Own global brand media strategy from plan to execution with a holistic media perspective to reach business goals and ensure local nuances and needs are incorporated. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.

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