Feb. 24, 2024

Brand Advertising Manager - Global Advertising

Visit California Sacramento, California

This position will be one of the key points of contact for Visit California’s brand advertising agency of record for marketing and online and offline advertising programs. This role will also work closely with the Visit California Global Brand Manager on creative deliverables associated with the paid media program, along with other team members to deploy the brand program. The Global Advertising Manager will have a specific focus on the media program, encompassing responsibilities such as communicating the paid media goals as they relate to the organization’s goals, review, and support executive presentation of all media recommendations and ensure the highest level of performance, media efficiency and integration across the global media program. This position will work closely with the finance team and the brand budget manager to track advertising expenditures, ensure contract compliance, and develop the necessary processes for the media program. · Experience with media programming and analytical skills to prioritize key markets and work to execute the yearly media plans.

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