Brand & Advertising Manager

Location: Miami, Fl Position Summary: The Brand & Advertising Manager supports the Brand and Product Marketing team by leading the strategic development and execution of integrated brand and advertising campaigns. Responsibilities: • Lead the development and execution of large-scale, integrated brand and advertising campaigns across multiple channels, including video, digital, social, audio, and out-of-home • Partner with external creative and advertising agencies to brief initiatives, guide creative strategy, and oversee asset development from concept through launch • Manage campaign production, including shoots, asset creation, timelines, budgets, talent, and usage rights • Develop and execute go-to-market plans to ensure timely, effective campaign rollouts • Ensure all campaign assets align with brand positioning, messaging, tone, and visual standards throughout the marketing funnel • Collaborate with cross-functional teams (e.g., PR, CRM, digital, trade, media) to ensure integrated execution and consistent brand expression • Create and maintain campaign brand guidelines in partnership with creative agencies • Serve as the primary point of contact for brand integrations and partnerships, leading planning, activation, and execution • Partner with media teams to define KPIs and evaluate campaign and integration performance • Support annual budget planning and manage campaign and production budgets to ensure cost efficiency and adherence Required • Minimum of 7 years of professional experience in brand management, advertising, or integrated marketing • Demonstrated experience developing and executing integrated, multi-channel marketing campaigns • Proven ability to manage creative production processes, including budgets, timelines, and asset delivery • Experience managing external creative or advertising agencies and guiding work from brief through execution • Strong ability to collaborate with cross-functional teams in a fast-paced environment • Excellent organizational, time management, and communication skills • Comfortable working hybrid • Comfortable in a temporary role