Brand Ambassador Little Rock

They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BAE embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.BAEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. BA Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.PRIMARY RESPONSIBILITIES: • Actively engage and educate consumers at the point of experience, purchase and consumption • Humanize the brands and build trust of consumers through education • Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy) • Regularly complete digital training for market brand and programs as directed • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards • Distribute Diageo premiums to consumers • Follow Responsible Server Guidelines and report Guideline violations • Pre-merchandise accounts with Diageo point-of-sale (POS) • Pay for bar spend or product via company issued debit card • Pick up or accept delivery of promotional materials from Event Team • Ensure proper care and return of company property (i.e. – uniforms, event materials) • Complete post-event recap (ERF) in MKTG reporting website • Take digital event photos and contribute to markets social media account • Understand how Diageo brand differs from competitors and report on competitive activity in market • Maintain appropriate appearance for consumer engagement • Follow company policy and procedures REQUIRED SKILLS & EXPERIENCE: • Outgoing Brand Knowledge and Personification of the Brand– BAE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. • Engaging - BAE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.