Brand and Advertising - Brand Associate II

This position within the Brand & Advertising team plays a critical role in driving the successful planning, execution, and optimization of integrated brand campaigns that grow awareness of Credit One Bank as a national brand. Project management, ensuring campaigns and projects are tracking towards key milestones, identifying opportunities for optimizations and keeping project trackers up to date with all campaign inputs and outputs.Manage the day-to-day planning and execution of integrated marketing campaigns, ensuring deliverables, timelines, budgets, and key milestones are achieved.Proactively identify risks, gaps, and roadblocks, recommending solutions to ensure successful campaign execution.Support the launch of campaigns by ensuring timely deployment, working cross-functionally, externally and internally, to ensure all stakeholders are tracking towards their deliverables and working collaboratively to execute a full 360 marketing approach. Manage the development of quantitative and qualitative brand research studies,Partner with internal and external research teams to identify emerging consumer trends, market opportunities, and brand perception insights.Review media performance data monthly and quarterly to identify insights regarding campaign and creative effectiveness.Translate research findings, campaign results, and media performance metrics into actionable recommendations for future initiatives.Work closely with media teams to develop and execute high-impact branded content and custom media opportunities.Evaluate campaign performance and audience engagement trends to ensure media investments remain aligned with target audiences and business objectives.Stay informed about competitor campaigns, industry trends, and evolving marketing strategies, proactively sharing relevant insights and strategic observations. 3+ years experience in brand marketing, advertising, campaign management, integrated marketing, or related marketing functions. Demonstrated project management skills with the ability to manage multiple priorities and initiatives simultaneously.Strong analytical skills with the ability to evaluate research, interpret performance data, and identify meaningful insights.