Brand And Advertising Specialist Job at First Citizens in Raleigh

As a member of the brand and advertising team, this role will collaborate regularly with various teams across the marketing organization as well as our advertising agency to implement strategic programs targeting client acquisition and retention, revenue growth, and referred business. From campaign measurement to brand governance, the brand and advertising manager will play a key role in making sure our brand shows up in a cohesive and impactful way. Advertising and brand projects: Serve as a project manager and advertising agency point of contact for advertising campaigns, including trafficking of creative. Brand Management Governance: Assist with IP management including validation of expiring trademarks and domains with corresponding business partners, documentation for decisions and tracking of cost savings of IP management over time. Campaign Measurement and Optimization: In partnership with media and analytics teams, work to optimize advertising campaigns with the Advertising agency, keeping a keen eye on media measurement and creative performance.