Brand And Advertising Specialist Job at First Citizens Bank in Raleigh

OverviewThis is a hybrid role (if located in Raleigh, NC or Phoenix, AZ) with the expectation that time working will regularly take place inside and outside of a company office. As a member of the brand and advertising team, this role will collaborate regularly with various teams across the marketing organization as well as our advertising agency to implement strategic programs targeting client acquisition and retention, revenue growth, and referred business. From campaign measurement to brand governance, the brand and advertising manager will play a key role in making sure our brand shows up in a cohesive and impactful way.ResponsibilitiesAdvertising and brand projects: Serve as a project manager and advertising agency point of contact for advertising campaigns, including trafficking of creative. Campaign Measurement and Optimization: In partnership with media and analytics teams, work to optimize advertising campaign with Advertising agency, keeping a keen eye on media measurement and creative performance. Cross-partner with internal Analytics team to deliver on campaign metrics.