Brand And Advertising Specialist | Raleigh, NC, USA

As a member of the brand and advertising team, this role will collaborate regularly with various teams across the marketing organization as well as our advertising agency to implement strategic programs targeting client acquisition and retention, revenue growth, and referred business. From campaign measurement to brand governance, the brand and advertising manager will play a key role in making sure our brand shows up in a cohesive and impactful way. • Campaign Measurement and Optimization: In partnership with media and analytics teams, work to optimize advertising campaign with Advertising agency, keeping a keen eye on media measurement and creative performance. • Financial Management: Provides support to finance lead for the Brand team by ensuring all Agency billing and internal PO management is on-time, on-target, and accurate. Preferred Area of Study: Bachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required