Brand Director

Location: Lake Charles Remote, with regular travel to Baton Rouge, LAPosition SummaryLouisiana Fish Fry Products is seeking a strategic, entrepreneurial, and highly execution-oriented Brand Director to lead the development and execution of our brand marketing agenda.Reporting to the Chief Marketing Officer, the Brand Director will have broad responsibility for translating consumer insight and business objectives into strategies that build brand equity, accelerate household penetration, drive profitable growth, and strengthen the brand’s position as an authority in Louisiana-inspired food.Given we are a growing CPG organization, this is a hands-on leadership role. The successful candidate will be equally comfortable developing a three-year brand strategy, analyzing syndicated data, leading an innovation pipeline, briefing a creative agency, evaluating packaging, and partnering with Sales to prepare for an important customer presentation.Key Responsibilities Brand Strategy & Business LeadershipDevelop and lead the annual and long-range brand strategy, positioning, growth priorities, and marketing plans.Translate consumer, category, competitive, and customer insights into clear strategies and actionable growth initiatives.Own ongoing analysis of brand, category, consumer, competitive, and syndicated data to identify performance trends, growth opportunities, risks, and recommended actions.Own the annual brand planning process, including objectives, strategies, marketing calendar, investment priorities, and KPIs.Partner with Sales, Finance, Operations, R&D, and Supply Chain to develop and execute initiatives supporting revenue, volume, distribution, and profitability objectives.Marketing Strategy & ExecutionLead the development and execution of integrated marketing programs across consumer advertising, social media, digital, retail media, shopper marketing, PR, promotions, e-commerce, experiential marketing, and packaging.Develop compelling briefs and lead agency partners from strategy through execution.Drive a consistent brand identity, positioning, voice, and visual expression across consumer and customer touchpoints.Develop retailer-specific marketing programs with Sales and e-commerce partners, including activation through retail media networks.Establish clear KPIs and continually evaluate marketing effectiveness and ROI to improve future investment decisions.Manage the brand marketing budget and ensure resources are focused against the highest-growth opportunities.Innovation & Portfolio StrategyLead the innovation strategy and portfolio pipeline, identifying opportunities grounded in consumer needs, food trends, category whitespace, and the brand’s right to win.Develop and manage a multi-year innovation pipeline across new products, line extensions, packaging, renovation, and adjacent categories.Lead consumer research, concept development, positioning, naming, packaging, pricing, and commercialization recommendations.Build strong business cases for innovation, including consumer rationale, market potential, pricing, volume assumptions, margins, investment requirements, and key risks.Regularly assess existing product portfolio and recommend opportunities to invest, renovate, reposition, or rationalize products based on consumer demand, brand strategy, financial performance, and operational considerations.Leadership & Cross-Functional CollaborationServe as a key marketing leader and advocate for the consumer across the organization.Champion the practical application of AI across brand marketing and innovation, identifying opportunities to accelerate strategic planning, insight generation, content development, innovation, analysis, and marketing execution.Build strong relationships with external agency…