Brand Educator - Davenport, IA / Iowa City, IA

MKTG is hiring! The BE embodies the Diageo brand they represent and humanizes the brand as a result. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. Actively engage and educate consumers at the point of experience, purchase and consumptionHumanize the brands and build trust of consumers through educationLead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)Regularly complete digital training for market brand and programs as directedAdapt to tech platforms to receive and input information necessary to represent the Diageo brandsArrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standardsDistribute Diageo premiums to consumersFollow Responsible Server Guidelines and report Guideline violationsPre-merchandise accounts with Diageo point-of-sale (POS)Pay for bar spend or product via company issued debit cardPick up or accept delivery of promotional materials from Event TeamEnsure proper care and return of company property (i.e. - uniforms, event materials)Complete post-event recap (ERF) in MKTG reporting websiteTake digital event photos and contribute to markets social media accountUnderstand how Diageo brand differs from competitors and report on competitive activity in marketMaintain appropriate appearance for consumer engagementFollow company policy and procedures REQUIRED SKILLS & EXPERIENCE:Outgoing Brand Knowledge and Personification of the Brand - BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.Reliable - BE must always arrive to events ready to start on time, and must work until event end Physical and Other RequirementsAble to stand/walk for extended periods of timeAble to carry heavy trays, boxes, objectsAble to maintain a pleasant disposition under stressSatisfy consumer appeal and client marketing requirementsApproachable and able to engage consumers