Brand Educator, Iowa

MKTG is hiring! We are looking for passionate brand educators who are 21 years of age and older in the following areas:

Ames
BooneFort DodgeAlgonaDes Moines MetroSioux CityCouncil BluffsCarrollIowa CityCedar RapidsQuad CitiesDubuqueMount PleasantThe hourly rate is $30/hr and events are typically 2-3 hours long.

MKTG, part of the Dentsu Aegis Network, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC.

POSITION OVERVIEW

We are looking for charismatic men and women interested in helping adult consumers make informed decisions about lifestyle brand(s) at the point of experience and purchase. Brand Ambassadors are impassioned subject matter experts focused on making consumer to brand connections, educational excellence, program execution, regulatory compliance and quality interaction.

OUTLETS: On-Premise & Off-Premise Promotions

PAY: $30+ Per Hour / Mileage & Expenses (if applicable)

WORK SCHEDULE

Thursday Afternoon/EveningFriday Afternoon/EveningSaturday Day/EveningSunday DayHolidaysRESPONSIBILITIES

Assist in management of eventsComplete event setup & breakdownInitiate and engage in quality conversation with LDA consumers about select brand preferences, options & recommendationsDistribute premium items as directedTrouble-shoot challenges during eventsEstablish relationships with account staff (bar staff & retail store employees)Participate in regularly scheduled training meetings, calls, workshops & exercisesCommunicate and work closely with Event Managers, Associates & Brand Ambassador peersObserve, report and provide insightful feedback in event recaps in a timely fashionLearn, understand, and adhere to company operating procedures, policies, as well as localPRIMARY REPONSIBILITIES

Actively engage and educate consumers at the point of experience, purchase, and consumptionHumanize the brands and build trust of consumers through educationLead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)Regularly complete digital training for market brand and programs as directedAdapt to tech platforms to receive and input information necessary to represent the Diageo brandsArrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standardsDistribute Diageo premiums to consumersFollow Responsible Server Guidelines and report Guideline violationsPre-merchandise accounts with Diageo point-of-sale (POS)Pay for bar spend or product via company issued debit cardPick up or accept delivery of promotional materials from Event TeamEnsure proper care and return of company property (i.e. uniforms, event materials, etc.)Complete post-event recap (ERF) in MKTG reporting websiteTake digital event photos and contribute to market's social media accountUnderstand how Client brand differs from competitors and report on competitive activity in marketMaintain appropriate appearance for consumer engagementFollow company policy and proceduresQUALIFICATIONS

Must be 21+ years of ageOutgoing Brand Knowledge and Personification of the Brand – Must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. Must be able to translate brand information to consumers in a relatable manner.Engaging - Must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brandReliable – Must always arrive to events ready to start on time, and must work until event endMust be proficient & accessible to using Microsoft Excel, Word & PowerPoint programsAble to stand/walk for extended periods of timeAble to carry heavy trays, boxes, objectsExcellent communication & people skillsAble to maintain a pleasant disposition & demeanor under stressPrevious promotional/marketing experienceClean, neat appearanceAbility to work independently or in a team atmosphereValid to work as an employee in the USValid US driver's licenseMust have your own method of transportationEnglish language proficiency, both written & verbal (Bilingual, Spanish/English candidates encouraged to apply)
Skills:
Brand Marketing (Branding), Business-to-Business (B2B), Calendar Management, Communication Skills, Competitive Research, Consumer Branding, Customer Relations, Customer Support/Service, Driver's License, Employee Relations, Engagement Marketing, English Language, Event Management, Heavy Lifting, Identify Issues, Interpersonal Skills, Legal, Marketing, Marketing Software, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Multilingual, Online Marketing, Operations Processes, Promotional Programs, Regulatory Compliance, Retail, Sales, Social Media, Spanish Language, Team Player, Time Management, Training/Teaching

Dentsu Creative (MKTG)