Brand Educator-Portland, ME - Part-time

They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. Brandnbsp; Educator must sign-off on all required forms and must adhere to all MKTG Policies Procedures and the NA Diageo Marketing Code./p pstronguPRIMARY RESPONSIBILITIES:/u/strong/p ulliActively engage and educate consumers at the point of experience, purchase and consumption/liliHumanize the brands and build trust of consumers through education/liliLead consumers through a sampling journey of featured product(s) (where legal and within local legalnbsp;limitations and as per policy)/liliRegularly complete digital training for market brand and programs as directed/liliAdapt to tech platforms to receive and input information necessary to represent the Diageo brands/liliArrive to events on time, in appropriate attire as specified by market team, and be prepared to executenbsp;promotions as outlined in program standards/li/ul ulliDistributenbsp;Diageo premiums to consumers/liliFollow Responsible Server Guidelines and report Guideline violations/liliPre-merchandise accounts with Diageo point-of-sale (POS)/liliPay for bar spend or product via company issued debit card/liliPick up or accept delivery of promotional materials from Event Team/liliEnsure proper care and return of company property (i.e.nbsp;–nbsp;uniforms, event materials)/liliComplete post-event recap (ERF) in MKTG reporting website/liliTake digital event photos and contribute to markets social media account/liliUnderstand how Diageo brand differs from competitors and report on competitive activity in market/liliMaintain appropriate appearance for consumer engagement/liliFollow company policy and procedurespstronguREQUIRED SKILLS EXPERIENCE:/u/strongbr/p/li/ul ulliOutgoing Brand Knowledge and Personification of the Brandnbsp;–nbsp;BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner./liliEngaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand./liliReliablenbsp;–nbsp;BE must always arrive to events ready to start on time, and must work until event end./lilipMust be 21 to apply./p/lilipstronguPhysical and Other Requirements/u/strong/p/li/ul ulliAble to stand/walk for extended periods of time/liliAble to carry heavy trays, boxes, objects/liliAble to maintain a pleasant disposition under stress/liliSatisfy consumer appeal and client marketing requirements/liliApproachable and able to engage consumers/li/ul pstronguPOSITION OVERVIEW:/u/strong/p pMKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. Brandnbsp; Educator must sign-off on all required forms and must adhere to all MKTG Policies Procedures and the NA Diageo Marketing Code./p pstronguPRIMARY RESPONSIBILITIES:/u/strong/p ulliActively engage and educate consumers at the point of experience, purchase and consumption/liliHumanize the brands and build trust of consumers through education/liliLead consumers through a sampling journey of featured product(s) (where legal and within local legalnbsp;limitations and as per policy)/liliRegularly complete digital training for market brand and programs as directed/liliAdapt to tech platforms to receive and input information necessary to represent the Diageo brands/liliArrive to events on time, in appropriate attire as specified by market team, and be prepared to executenbsp;promotions as outlined in program standards/li/ul ulliDistributenbsp;Diageo premiums to consumers/liliFollow Responsible Server Guidelines and report Guideline violations/liliPre-merchandise accounts with Diageo point-of-sale (POS)/liliPay for bar spend or product via company issued debit card/liliPick up or accept delivery of promotional materials from Event Team/liliEnsure proper care and return of company property (i.e.nbsp;–nbsp;uniforms, event materials)/liliComplete post-event recap (ERF) in MKTG reporting website/liliTake digital event photos and contribute to markets social media account/liliUnderstand how Diageo brand differs from competitors and report on competitive activity in market/liliMaintain appropriate appearance for consumer engagement/liliFollow company policy and procedurespstronguREQUIRED SKILLS EXPERIENCE:/u/strongbr/p/li/ul ulliOutgoing Brand Knowledge and Personification of the Brandnbsp;–nbsp;BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner./liliEngaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand./liliReliablenbsp;–nbsp;BE must always arrive to events ready to start on time, and must work until event end./lilipMust be 21 to apply./p/lilipstronguPhysical and Other Requirements/u/strong/p/li/ul ulliAble to stand/walk for extended periods of time/liliAble to carry heavy trays, boxes, objects/liliAble to maintain a pleasant disposition under stress/liliSatisfy consumer appeal and client marketing requirements/liliApproachable and able to engage consumers/li/ul