Brand Engagement Specialist (Hybrid)

At Launch That, we invest in our people, our work, and our community. And because we believe in balance, all full-time team members get a paid company-wide holiday break from December 24th to January 1st each year. What We’re Looking For Responsibilities • Own the strategy, scheduling, posting, and performance tracking of organic content across Facebook, X, Instagram, YouTube, and TikTok • Monitor platform trends and adapt creative to improve engagement • Collaborate with creative and strategic team members to ensure content supports business goals • Promote key initiatives and assets across social and web, including: • Webinars and recorded video content • Interviews with survivors, doctors, and lawyers • Conferences or events featuring team members or partners • Podcast interviews with patient advocates, doctors, or legal partners • Organization wins or notable achievements, such as new partnerships • Work across teams to identify promotional opportunities and ensure the right stories are amplified to the right audiences at the right time • Get our brand mentioned in high-authority, relevant places, including expert roundups, guest posts, and thought-leader content • Repurpose and distribute content across Medium, Substack, LinkedIn Articles, and similar third-party platforms • Track brand mention volume and sentiment to monitor growth in authority • Increase visibility across web properties even when traditional backlinks aren’t possible • Build and manage relationships with survivors, legal and medical experts, and aligned social influencers • Develop a scalable brand ambassador program that empowers partners to advocate for the brand across all digital channels • Support and coach partners to engage authentically in forums, social comments, and conversations happening in the patient and caregiver space • Actively work with brand ambassadors and social influencers to identify and nurture conversations online, especially in communities like Reddit and Facebook, with the goal of connecting participants to our services when appropriate • Serve as the connective tissue between external voices and internal brand goals, helping convert community trust into meaningful advocacy • Participate directly in relevant communities and discussions on Reddit, Quora, and niche health forums • Establish a brand presence that feels helpful, trusted, and human • Partner with internal experts or external advocates to contribute meaningfully to patient conversations and threads • Work cross-functionally with the SEO, PR, Paid, and Email teams to align messaging and campaign strategies • Track and report on KPIs related to brand engagement, social growth, community interaction, and off-site visibility Qualifications • 5+ years of experience in digital marketing, social media management, community engagement, or brand development • Excellent writer and communicator with a pulse on what drives engagement in patient-focused or advocacy spaces.