Brand Lead - Diabetes

We’re looking for people who are determined to make life better for people around the world. • Affiliate brand strategy and planning: Study market dynamics, competitor information and sales force capabilities for a particular brand; Understand corporate philosophy for brand. • Brand planning & budgeting: Plan brand strategy based on forecast received from finance and operations; decide the segment of customers to be approached; identify how the brand can impact the target patient; decide strategy for brand promotion; define size of opportunity; assess resources and ROI, identify stakeholders; make relevant communication plans for relevant stakeholders. of patients; segment current customers to decide the sales plan; tailor brand messages and programs as per plan; propose a budget for marketing activities like programs, sponsor ships, sales team contests, Track marketing budget. • Brand & promotional material design: Prepare templates for communication based on product messaging strategy while adhering to compliance guidelines; liaison with vendors to design look and feel of the promotional material; partner with regulatory and supply chain to administer import materials in line with regulatory requirements, coordinate for storage and delivery; Provide input strategy and communication plan to sales operations; decide call frequency and targets with sales operations.