Brand Manager

Manage and grow Community Management by 20% with marketing agency while working with the Brand Marketing Team to integrate and activate teams initiatives and goals Manage and optimize SEO with marketing agency Manage, optimize and grow ROI of PPC program with Marketing Agency by 20% Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other team members initiatives Ensure engagement and alignment with Marketing Team to ensure our Consumer Value Proposition supports our Distributor and Dealer Value Proposition Lead the organization through annual brand planning Update, monitor and action brand KPIs Develop a Premium Fuel Strategy & Implementation Plan to grow premium fuel penetration by 30% Assess, recommend, manage and create a new strategy for Brand Licensing Agreements Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion. Experience 7+ years of professional marketing experience Managing and growing a Fortune 500 brand or a new innovative brand Performing consumer and customer segmentation and persona building Creating clear, effective and detailed agency briefs to ensure efficient execution End-to-end experience managing creative production execution with agencies Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Managing sponsorships and extracting maximum value from them Engaging and collaborating with franchisees/distributors Creating effective and engaging brand communications to consumers, customers and internal stakeholders Education Level Bachelors Degree in Marketing or a similar business related field Required Skills Presentation to groups of all sizes Strong organizational skills & project management Strategy Development & Implementation Creative Copywriting Collaborating with team, cross-functional team and customers Physical Requirements Our One HF Sinclair Culture: At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. About HF Sinclair Corporation HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico.