Brand Manager

Brand Manager
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Compensation & Benefits
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* **Salary:** $80,000–$85,000 + Bonus
* **PTO**
* **401K with Matching**
* **Comprehensive health, dental, and vision coverage**
* **Dining discounts at all of our restaurant locations**
* **Opportunities for professional growth and development within a fast-growing company**

Position Summary
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FB Society is seeking a dynamic, strategic, and results-driven **Brand Manager** to lead and elevate marketing efforts across our actively growing restaurant concepts like Haywire, Son of a Butcher & Ida Claire. This role will oversee all aspects of brand management, digital and traditional marketing, customer engagement, and overall growth strategy.

The ideal candidate will have a passion for hospitality, a strong understanding of consumer trends within the food and beverage industry, and a proven track record of driving brand success through innovative and effective marketing campaigns.

Key Responsibilities
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* **Develop and Execute Marketing Strategy:** Design and implement comprehensive marketing plans that align with our brand vision and business objectives across multiple restaurant concepts.
* **Brand Management:** Oversee and maintain consistency in brand messaging, tone, and visual identity across all platforms and locations.
* **Digital Marketing:** Manage digital marketing efforts, including website management, email marketing, social media strategy in partnership with the Content Coordinator, and paid advertising to increase customer engagement and drive foot traffic.
* **Market Research and Analysis:** Conduct market research to identify industry trends, monitor competitor activities, and stay current with marketing best practices. Use insights and data to refine and improve marketing strategies.
* **Collaborative Partnerships:** Work closely with operations, design, and finance teams to ensure marketing initiatives align with business objectives and revenue goals.
* **Public Relations and Community Engagement:** Develop relationships with media and influencers, assist in coordinating PR initiatives, and foster community partnerships to enhance brand presence and reputation.
* **Local Store Marketing:** Identify and activate local marketing opportunities, sponsorships, and grassroots initiatives while partnering with restaurant operations to execute sales-building promotions.
* **Budget Management:** Oversee the marketing budget, ensuring effective resource allocation, cost management, and strong return on investment.

Qualifications
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* EXPERIENCE: 3+ years of experience in marketing, with a minimum of 1 year in a role within the restaurant, hospitality, or consumer retail sector.
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* Proven experience with digital marketing, social media strategy, and brand management.
* Strong analytical skills with experience in market research, data analysis, and customer insights.
* Ability to handle and prioritize multiple projects in a fast-paced environment.
* Excellent written and verbal communication skills.
* Demonstrated ability to lead and inspire a team.
* Passion for food and the restaurant industry, with a keen understanding of current food and dining trends.

Apply Today
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If you are ready to bring fresh, innovative ideas to a team that values creativity, community, and a genuine love for exceptional dining experiences, **apply today**.

We participate in the E-Verify program. As part of our commitment to maintaining a legal workforce, we verify the employment eligibility of all new hires through E-Verify.