Brand Manager

In addition to Kernel Season’s, this Brand Manager will oversee Spice Hunter – a premium, gourmet spice brand with a broad portfolio of spices and distribution in natural and traditional channels (e.g., Sprouts, Kroger & more). Tapping into noteworthy and category driving trends and insights across food but also specific to our product portfolio pillars.Customer Story: Work with the category management team to help drive customer stories.Brand Strategy: Work alongside director to help build as well as execute brand strategies that drive sales growth, awareness, and engagement.Product Innovation: Identify market trends, support consumer research, and collaborate with team to bring new products to market.General Manager Mindset: This role will wear many hats. What We Are Looking For: Personal Characteristics“Ownership” mentality about role and assigned tasksIs comfortable with a high level of accountabilityFun, outgoing, energetic, and results oriented personalitySelf-starter, comfortable working independently with limited directionOverall confidence in one’s abilities and comfortable communicating the factsSmart, creative and inquisitiveHighly organized and strong willed in the face of inertiaNo excuses mindsetDependable team player with positive attitudePersonal values that mesh with SBI valuesPassion for strong brandsEducation & Experience5-7 years of brand management experience preferably in the CPG industryBachelor’s degree in marketing, or Business (MBA is a plus).Proven experience in developing and executing marketing campaigns and brand strategies.Very organized with proven methods to keep projects and processes on track.Strong analytical skills with the ability to interpret consumer and sales data.Experience with cross-functional teams in CPG.Proficient in PowerPoint and Excel.Experience with budget planning budget management.Knowledge of retail and e-commerce marketing strategies.Excellent communication and presentation skills.Passion for the food industry.Experience with Neilsen or Circana a plus.OtherCandidate will work out of Richmond, Virginia office with a hybrid schedule of 50% in person and 50% remote. For this reason we offer a Comprehensive Benefits Plan that includes the following: