April 16, 2026

Brand Manager - Campaign Design and Creative

Penske Scranton, Pennsylvania

Penske is seeking an Employer Brand Manager – Campaign Design and Creative to join our dynamic Talent Acquisition team. If you have a passion for employer branding, a track record in campaign design, and a knack for cross‑channel digital strategy, this is the perfect opportunity for you.Qualified candidates will have at least 5 years of experience leading employer brand initiatives preferably within a large, multi‑site organization. Penske recognizes the importance of meaningful work and opportunities to gain new skills and perspectives through multiple development channels.This position will be based out of our Corporate offices in Green Hills, PA, with a hybrid work schedule of 4 days in the office.JOB RESPONSIBILITIESBrand Narrative: Create and promote a strong, consistent brand narrative through various mediums. Focus on social media and digital platforms to enhance awareness of the Penske employer brand and company culture.Creative Collaboration: Work closely with cross‑functional partners and agency creative teams to develop and implement campaigns, career site experiences, and channel‑specific creative strategies. Manage asset creation, execution, and performance reporting for each campaign or asset execution.Content Development: Collaborate with Penske’s marketing team and agency partners to review and refine content and creative design for recruitment advertising.

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