June 6, 2026

Brand Manager, North America Innovation

Yogi Tea Eugene, Oregon

They are the essence of our culture and define how we do what we do.We are Intentional – we chose to lead with positive intent. People – we value and respect all people and communities. Who doesn’t love a surprise?We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.We commit to our purpose in every aspect of our culture.We have employees that are committed to “Doing Good” in our community and around the world.We are a growing company with products that customers love.We believe in investing in you and your growth and development.WHAT YOU’LL OWN:Operation 50% of timeLead the team on NA product packaging projects from concept to press check, managing the communication with agencies for, but not limited to ingredient updates, new products, innovation.Own, manage and track monthly Yogi North America Brand team budgetSupports Senior Brand Manager in collaboration with forecasting and sales for all NPD volume forecastsComplete regular/key business analyses using syndicated data and shipment dataDeliver consumer insights through syndicated data and market trend analysisLeads the product innovation process and ensures timely executionLead in collaboration of Canada’s brand and market expansion strategies and assortment definitionRelationship and Influencing 30% of timeLead the collaborative work with Global Marketing and Content teams to support new product launches, brand and product content and marketing campaignsPreparation of presentations for Executive team and annual sales meetingsLead the development of stage gatesStrategic 20% of timeSupport Brand team in development and execution of the global Yogi brand and product strategy, brand calendar, priorities, objectives, and budgets to build brand equity to translate into attaining volume goals, annual profit, and long-term profit growthWHAT YOU KNOW AND HAVE EXPERIENCED:5 years of relevant work experiencePreferred experience in CPGExperience managing projects and timelinesExperience in working with cross-functional teamsYOU’LL BE A GREAT FIT:Strong critical thinking ability to navigate and solve complex problemsSolid work ethic, self-starter, and result-orientedNatural ability to develop strong, trusting relationshipsEnjoys collaborating with cross-functional partnersResponsible and a high degree of ownershipThrives in an ever-changing work environmentEffectively managing a multitude of work responsibilitiesBalances attention to detail and swift executionWHAT WE DO:We manufacture Yogi and Choice Organics brand products. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience .East West Tea Company is an equal opportunity employer. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.#J-18808-Ljbffr

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