Brand Manager, Sound Solutions

A comprehensive understanding of the amplifier, guitar and pedal space is crucial to propel these brands forward – Gibson (amplifiers only), Mesa/Boogie and Maestro. Essential Functions • Build brand plan (campaign brief) and leverage cross functional resources (ER, Marketing, Commercial, Product) to drive brand initiatives • Master brand project management dynamics to drive organization, calendarization and operational efficiency at Gibson • Understanding and education of product assortment to internal team and domestic and international dealers and partners • Product Development collaboration of market insights and feedback – how are we performing? • Own product cataloging, approval and sharing of all NPI material – from copy to photography to finished creative • Assist in the development of brand and product marketing decks, roadmap and all associated delivery milestones to ensure consistent delivery of marketing plans and assets to internal team (CMM), key partners, dealers and influencers • Organize events related to product launches, partnership activations, team education, trade-shows, dealer activations and sales events • Support in demand planning at a factory level to achieve timely new product introductions and cataloging for marketing initiatives • Support product development in packaging and unboxing experiences focusing on product marketing • Bring out-of-the-box ideas to campaigning these brands and products • Carry out market research to keep up to date with consumer, competitor, and industry trends. • Time will be spent 100% with 70% Mesa/Boogie, 25% Gibson, 5% Maestro • Perform other duties as required or assigned Required Education and Experience • Bachelor of Science in Marketing, Project Management, Business Operations or equivalent degree or related work experience • 5+ years in brand management and planning-based roles • Excellent written and oral communication skills • Project management skills combined with ability to work as part of a team • Production knowledge a benefit • Knowledge of amps, studio equipment, guitars and pedals of great value • Design ability a benefit