Brand Marketing Director

Brand & Content Marketing Director

Position Summary

We are seeking a creative and strategic Brand & Content Marketing Manager to help shape the voice, personality, and community behind our growing ecommerce brand. This role will be responsible for the development and execution of customer-facing marketing content across email campaigns, newsletters, social media, and promotional initiatives.

We are an established ecommerce company with a large customer base and strong product offering, but we are looking to elevate our brand identity, customer engagement, and overall brand experience. The ideal candidate understands how to blend storytelling, retention marketing, and community-building into content that drives both revenue and long-term customer loyalty.

This is an opportunity for someone to build a brand presence from an existing foundation and wants meaningful ownership over brand communication and customer engagement.

Brand Voice & Content Development

Help define and maintain a consistent brand voice across all customer touchpoints
Write compelling marketing copy for campaigns, product promotions, and customer communications
Create engaging content that reflects the company’s values and strengthens customer loyalty
Ensure all content aligns with the brand’s tone and identity

Social Media & Community Building

Manage and grow social media presence across key platforms
Develop content that encourages engagement and customer interaction
Build a stronger sense of community around the brand
Monitor trends, customer conversations, and opportunities for brand storytelling
Coordinate promotional content, user-generated content, and brand campaigns

Marketing Strategy & Collaboration

Work closely with leadership to align marketing initiatives
Analyze campaign performance and implement improvements
Help identify opportunities to strengthen brand recognition and customer engagement
Assist in developing long-term brand and content strategies

Email & Retention Marketing

Plan, write, and execute promotional email campaigns and newsletters
Develop content calendars for seasonal promotions, launches, and customer engagement
Manage customer segmentation and campaign scheduling
Improve open rates, click-through rates, and customer retention performance
Collaborate on lifecycle marketing strategies including welcome flows, abandoned cart campaigns, and post-purchase communication

Required

2–5+ years of experience in ecommerce marketing, content marketing, brand marketing, or social media management
Strong copywriting and storytelling abilities
Experience managing email marketing campaigns
Identify opportunities to use emerging technologies and AI tools to streamline workflows and improve output quality.
Understanding of social media content strategy and audience engagement
Ability to create organized marketing calendars and campaign schedules
Strong communication and project management skills
Ability to work independently and take ownership of projects

Preferred

Experience with Klaviyo or similar email marketing platforms
Ecommerce experience with platforms like Shopify
Basic graphic design/content creation experience using tools like Canva or Adobe products
Experience with analytics and campaign performance reporting
Familiarity with customer retention and lifecycle marketing
Experience building or managing a recognizable brand voice

Looking for an Energetic, Responsible, Well-Rounded, Hard-Working individual to join our team.

Our growing company is looking to add the right person now. Apply today!

Pay: From $60,000.00 per year

Benefits:

401(k)
401(k) 4% Match
Employee discount
Paid time off

Work Location: In person