Brand & Marketing Lead

Job Description

Zypsy helps founders build the brands and digital experiences behind complex, technical products. We’re looking for a Brand & Marketing Lead to elevate how Zypsy shows up in the world. This is a high-ownership role blending brand, marketing, and design craft – you’ll help define our visual and editorial voice, lead a small team, and run our content end to end, from narrative to distribution. You’ll collaborate closely with founders, partners like Webflow and Framer, and work directly with the CEO to shape Zypsy’s brand at a pivotal moment.

Responsibilities

Brand & Creative Direction

Shape Zypsy’s brand narrative for the year - visually and editoriallyMaintain a consistent, high-taste visual identity across all marketing channelsDirect and collaborate closely with designers to produce high-quality creative

Thought Leadership

Own Zypsy’s point of view across design, startups, and product storytellingCraft polished, founder-relevant insights for social, newsletters, blogs, and podcastsTurn Zypsy’s work and philosophy into clear, resonant storytelling

Marketing Execution

Run the full content engine, including:Social media (LinkedIn, X, IG, TikTok if needed)Newsletter (ie. Designing Robotics)Blogs & long-form editorialPodcast creation, production, and distributionBuild efficient processes for producing and shipping content consistentlyManage and uplevel a team of designers + marketing ops
Growth & Partnerships

Expand Zypsy’s presence in the startup and design ecosystemBuild co-marketing and content opportunities with:VCsWebflow, Framer, and other platform partnersFounders, creators, ecosystem operatorsIdentify moments to amplify Zypsy’s influence and reach
KPIs

Marketing-generated leadsNew partnershipsContent impressions, engagement, and audience growthContributed pipeline / inbound opportunities

What we’re looking for

Design Background (Required)

This is not a traditional marketing-only role. You need to have a clear understanding of design. You MUST have hands-on design experience such as:

Brand designProduct designVisual designArt directionCreative direction (with real execution background)

You should have the taste, intuition, and vocabulary to collaborate with designers, evaluate creative, and shape visual storytelling

Experience & Skills

5–8 years in blended roles across design + marketingA portfolio that demonstrates strong design craft or creative directionAbility to lead a team and deliver high-quality creative at speedDeep understanding of the startup ecosystem (products, fundraising, founder mindset)Ability to translate complex ideas into beautiful and clear contentStrong balance of strategy and hands-on executionExperience building end-to-end content engines (social, editorial, podcast, etc.)