On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base. This role follows a hybrid work schedule and reports to our Brand & Culture Marketing Lead. Lead and manage the end-to-end earned and paid strategy for Waymo's influencer and celebrity talent programs aligning with broader brand and culture marketing objectives and driving breakthrough performance alongside our core agency partnersIdentify and cultivate deep relationships with creators, celebrity talent, management, and talent agencies to grow Waymo's network of influential voices.Develop creative campaigns that tap the star power of influencer and celebrity figures to fuel Waymo's mission to be the World's Most Trusted Driver.Negotiate and execute complex talent contracts, securing competitive terms, usage rights, and best-in-class deliverables.Establish measurement frameworks to deliver meaningful performance insights and track the impact of talent partnerships on brand sentiment, user acquisition, and cultural share-of-voice.Act as the internal subject matter expert, educating stakeholders on how to effectively leverage talent to meet business goals and staying ahead of the curve on emerging platforms, trends, and shifts in the celebrity and creator economy to keep Waymo at the forefront of culture.You have:
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