Brand Marketing Manager, Marketing - Lakeland

The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews. Additional responsibilities lead as Marketing’s single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic Marketing campaigns, including promotional campaigns and environmental signage and décor strategic lead that influences product innovation through the development of private label products influence long range planning, business plan initiatives, and strategic improvement projects for assigned business areas determine primary research initiatives for assigned business units #J-18808-Ljbffr