Brand Marketing Manager - EA Sports

This role will be instrumental in building integrated marketing programs that elevate brand perception and grow a passionate global community. This is a high-visibility, high-impact role that requires a deep understanding of global sports culture, athlete marketing, and content creation—as well as the ability to navigate cross-functional relationships and move with agility in the fast-paced worlds of professional and collegiate sports. Brand Strategy & Campaign Development • Support the development and execution of global brand marketing campaigns for EA SPORTS • Contribute to annual brand strategy, messaging frameworks, and positioning efforts • Translate brand strategy into actionable campaign plans with clear objectives, audiences, and messaging • Collaborate with cross-functional teams to align brand priorities with franchise, digital, and comms strategies • Help define and articulate EA SPORTS' brand narrative, ensuring consistency across channels • Conduct competitive analysis and consumer research to inform brand direction and creative development • Activate around cultural moments, trends, and fan behaviors that align with the brand’s positioning • Ensure all brand work reflects a deep understanding of EA SPORTS' audience, values, and long-term vision Cross-Functional Marketing Execution • Partner with franchise marketing, social, communications, and regional teams to develop integrated marketing programs • Support go-to-market planning for brand tentpoles, new initiatives, and cross-franchise storytelling opportunities • Manage brand visual identity and toolkits to ensure consistent application across consumer and internal touchpoints • Ensure any event activations ladder up to broader brand strategy and deliver measurable impact If you reside in a different location, a recruiter will advise on the applicable range and benefits.