Brand Marketing Manager

Founded in 2003, the platform now serves more than 70 million users and stores over 13 billion photos and videos. With strong growth and profitable operations, Photobucket has built a durable platform and strong financial foundation.Now we are building what comes next — a new brand that will represent the evolution of Photobucket with a completely new platform designed to redefine how people connect through shared moments. We are creating private digital spaces where real relationships, shared experiences, and authentic communities thrive.Our Mission: Empower people to connect through shared moments - safely, simply, and intentionally.What Makes Our New Brand DifferentWe are redefining digital connection as the leading photo and video sharing and collaboration platform by creating private spaces where real-world relationships and authentic communities thrive. Our platform is built on four principles:Private by Design → Safe, authentic sharing - your people, your moments, your rulesHuman at Heart → Designed like a friend - friendly, approachable, and clutter-freeConnection with Purpose → Communities built around shared passions, experiences, and relationshipsEvolving Together → A living platform that grows stronger with every shared momentThe OpportunityThis role sits at the center of the new brand. You will work closely with our CEO, COO, and Marketing and Product teams to bring the brand to life across campaigns, social channels, and cultural moments.You will also help steward one of our most distinctive brand assets — our mascot — helping it evolve as a recognizable symbol of the new community we are developing, both internally and externally.This role is designed for someone who thrives in brand-building environments, enjoys launching new initiatives, and wants to help turn a promising product into a recognizable brand.Responsibilities Brand Strategy & PositioningDevelop and evolve the brand strategy for the new brandDefine brand positioning and narrative frameworksEnsure brand consistency across marketing, product, and communicationsHelp establish the new brand as a distinct and compelling brand in the marketBrand Identity & GuidelinesManage and maintain brand guidelines across visual, voice, and messaging systemsPartner with design and creative teams to ensure consistent executionOversee brand assets across marketing materials, website, and product experiencesBrand Campaigns & StorytellingDevelop and launch integrated brand campaigns that build awareness and excitementCollaborate with leadership and internal teams to produce brand contentDevelop strategies to strengthen emotional connection with target audiencesEnsure campaigns reinforce long-term brand positioning and audience connectionBrand Visibility, PR & Cultural MarketingWork with internal teams and partners to shape how the new brand shows up in media, culture, and community conversationsCollaborate with PR agencies, creators, and partners to generate earned media, cultural moments, and brand visibilityIdentify opportunities for the new brand to participate in relevant cultural conversations, trends, and communitiesCross-Functional CollaborationWork closely with product, marketing, and leadership teamsSupport product launches and new feature announcements with strong brand narrativesEnsure alignment between brand storytelling and customer experienceBrand PerformanceDefine and monitor brand health metrics (awareness, engagement, perception)Evaluate campaign effectiveness and optimize brand initiatives over timeProvide updates on brand development and impactWhat Success Looks LikeEstablish a clear and recognizable voice for our new brandLaunch memorable brand campaignsEnsure consistent storytelling across all customer touchpointsGrow awareness of the brand across social and cultural channelsDevelop creative partnerships that amplify the brand missionTurn the brand into something people recognize, trust, and…

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