Brand & Marketing Manager

Our client, an established and growing construction organization, is seeking a Brand & Marketing Manager to lead the development and execution of its marketing, brand, content, and digital strategy. Develop and maintain a comprehensive annual marketing strategy aligned with company goals.Help define target markets, ideal clients, and brand positioning.Research industry trends, competitor activity, and emerging technologies to identify new opportunities.Present proactive marketing recommendations, campaigns, and initiatives to executive leadership.Protect and strengthen the company's reputation and public image.Ensure brand consistency across client touchpoints, communications, advertising, and digital platforms.Develop annual marketing budgets and recommend where marketing investments can generate the greatest return.Content Strategy, SEO & Thought Leadership - 20% Develop and execute a long-term content strategy that strengthens the company's online presence and supports SEO efforts.Produce professionally written project case studies highlighting client challenges, solutions, project execution, and measurable outcomes.Create project spotlights, blogs, educational articles, and industry insights that establish the organization as a thought leader.Collaborate with project and field teams to capture technical information, lessons learned, and project success stories.Develop content supporting business development, recruiting, award submissions, proposals, client presentations, and website growth.Maintain an organized and searchable library of project narratives, testimonials, photography, and marketing assets.Develop content that complements the strategy and technical work of external SEO and digital marketing partners.Digital Marketing & Brand Communications - 10% Own the strategic direction and continuous improvement of the company website as a primary digital marketing platform.Identify opportunities to enhance the website through new content, photography, video, project case studies, service pages, landing pages, testimonials, and improved user experience.Develop high-quality written and visual content that strengthens the company's online presence while complementing external technical SEO efforts.Serve as the primary marketing liaison with external SEO and digital partners, communicating content priorities, enhancement requests, and strategic initiatives.Collaborate with external partners to implement website improvements that strengthen the brand, improve visitor engagement, and support business development objectives.Review website analytics and performance reports to identify trends and opportunities for improvement.Research competitor websites, emerging AI tools, construction industry trends, and digital marketing best practices.Develop regular marketing reports covering campaign performance, website performance, content effectiveness, market observations, and strategic recommendations.Maintain and prioritize a marketing improvement pipeline covering future website enhancements, content opportunities, campaigns, and brand initiatives.Continually evaluate what the organization should do next to strengthen its brand, improve its digital presence, generate business opportunities, and better serve its target markets.Key Working Relationships This position is not responsible for: