Brand Marketing Manager

The Brand Marketing Manager is a hands-on role that combines brand strategy with in-restaurant execution. You’ll analyze business performance and consumer insights to help shape the marketing calendar and bring the brand lens to new product launches in partnership with Menu Innovation. You’ll own in-restaurant marketing from end to end, from creative briefs and photo shoots to POP, menu boards and restaurant deployment. Working closely with Integrated Marketing Communications (IMC), Operations and franchisees, you’ll help ensure every campaign is cohesive, on-brand and built to drive business results.

### Essential Functions

* Business Performance & Analysis
+ Track sales, traffic, average check and profitability to identify key trends, performance gaps and growth opportunities.
+ Translate business performance into actionable recommendations and expected business impact.
+ Partner with Analytics on post-program analysis for promotions and LTOs, applying key learnings to future programs.
* Consumer & Competitive Insights
+ Analyze consumer research, guest experience data and marketplace trends to inform brand and marketing decisions.
+ Monitor competitor pricing, LTOs, value offers and promotions and identify implications for the brand.
+ Evaluate potential brand partnerships based on brand fit, consumer relevance and business objectives.
* Innovation Partnership
+ Partner with menu innovation to bring consumer insights and the brand lens to new products, from concept through test.
+ Provide brand and marketing input on business cases and test results and help track post-launch performance and share learnings.
* In-Restaurant Marketing
+ Own the development and execution of POP, print and menu board materials supporting campaigns and brand initiatives.
+ Brief creative teams and review materials for brand alignment, product accuracy, pricing and legal requirements.
+ Manage production, budgets, pack-out schedules and on-time deployment of marketing materials to restaurants.
+ Develop clear franchisee and Operations communications outlining program timing, materials and execution requirements.
* Production & Shoot Support
+ Coordinate in-restaurant marketing shoots from planning through final asset delivery, including timelines, budgets and production needs.
+ Attend shoots to ensure brand standards, product accuracy and visual guidelines are upheld.
+ Manage post-production, including selects, retouching and final asset delivery.
* Campaign Partnership with IMC
+ Provide strategic inputs into business briefs, including business objectives, target consumer, product priorities and key messaging.
+ Review creative and campaign elements for strategic and brand alignment.
+ Ensure the in-restaurant experience is integrated with and reinforces the broader campaign.
* Franchisee Engagement
+ Gather and evaluate franchisee feedback to strengthen brand initiatives and improve execution.
+ Lead coordination of franchisee-facing marketing communications, including implementation guides and program materials, to support clear and effective execution.
* Brand Stewardship
+ Ensure marketing initiatives consistently reflect brand positioning and strategy.
+ Contribute brand, consumer and performance insights to recommendations on positioning, pricing, value and portfolio strategy.
+ Support annual marketing planning and prioritization based on brand strategy, consumer insights and business performance.

### Job Summary

The Brand Marketing Manager is a hands-on role that combines brand strategy with in-restaurant execution. You’ll analyze business performance and consumer insights to help shape the marketing calendar and bring the brand lens to new product launches in partnership with Menu Innovation. You’ll own in-restaurant marketing from end to end, from creative briefs and photo shoots to POP, menu boards and restaurant deployment. Working closely with Integrated Marketing Communications (IMC), Operations and franchisees, you’ll help ensure every campaign is cohesive, on-brand and built to drive business results.

### Education

* Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field required. Equivalent work experience will also be considered.
* MBA preferred.

### Work Experience

* 4+ years of relevant experience in marketing, brand management, category management, agency account management or consulting.
* Experience analyzing business performance, consumer insights and marketplace trends, and turning findings into actionable recommendations.
* Experience developing and executing integrated marketing programs in partnership with creative, media or agency teams.
* Experience managing print, POP or creative production, including vendors, timelines and budgets.
* Proven ability to lead cross-functional initiatives and manage multiple projects, timelines and priorities at once.
* Experience building polished, leadership-ready presentations that turn complex information into clear, compelling stories for executive and franchisee audiences.
* Experience in restaurant, retail, CPG or another consumer-facing business preferred.

### Skills & Abilities

* Required
+ Strong analytical thinking and problem-solving skills.
+ Business and financial acumen.
+ Strong communication and presentation skills.
+ Ability to influence and build alignment across functions and levels without direct authority.
+ Strong organizational skills, with the ability to keep many deadlines on track in a fast-paced environment.
+ Sound judgment with the ability to balance brand, consumer and business needs.
* Preferred
+ Knowledge of franchise business models.

### Travel Requirements

* May be required to travel up to 25% of the time