• Develop integrated media plans aligned to product priorities, campaign objectives, editorial press, and brand strategy. • 7+ years of progressive marketing experience with a strong focus on integrated marketing campaigns, media strategy, PR and go-to-market execution. • Strong analytical skills to evaluate campaign and media performance, identify trends, and deliver actionable insights with a focus on performance and ROI. • Proven fiscal discipline with experience managing media planning, execution, and budgets. • Demonstrated ability to work as a hands-on, player-coach—balancing leadership responsibilities with direct execution.
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