Brand Marketing & Optimization Manager

Benefits:Health insurancePaid time offVision insurance401(k)401(k) matchingDental insuranceServpro Team ZubrickiJob Title: Brand and Marketing Optimization ManagerReports To: Director of MarketingRevised On: August 28, 2026Job Type: Full-timeLocation: Chicago (Remote)Division: MarketingPosition Overview:The Brand & Marketing Optimization Manager supports SERVPRO Team Zubricki's marketing leadership and sales organization across 28 franchise locations and multiple markets. This role develops and executes integrated brand, digital marketing, outreach, and optimization strategies that increase brand awareness, generate qualified opportunities, improve team effectiveness, and support revenue growth.The Manager serves as a hands-on strategic partner to sales representatives through quarterly one-on-one meetings and timely marketing support. The role connects sales and marketing priorities, strengthens a consistent Team Zubricki brand, and develops customized outreach programs and materials aligned with territories, target verticals, and business objectives.The Manager will also support the responsible adoption of artificial intelligence across marketing and sales-support activities by identifying opportunities to improve efficiency, content quality, personalization, workflow, responsiveness, and measurable performance while maintaining appropriate human oversight, accuracy, confidentiality, and data safeguards.Key Responsibilities Brand, Content & Marketing StrategyMaintain consistent SERVPRO Team Zubricki brand standards, messaging, and visual identity across digital, print, media, and other channels.Develop, create, and oversee marketing materials including graphics, presentations, brochures, flyers, newsletters, social media content, advertisements, videos, podcasts, banners, brag books, and before-and-after features.Develop and coordinate monthly, quarterly, seasonal, and vertical-specific marketing campaigns that support sales priorities and promote mitigation, construction, large-loss, and other service lines.Research markets, target audiences, territories, verticals, and competitors and translate findings into actionable marketing and outreach strategies.AI & Marketing OptimizationDevelop and coordinate responsible AI strategies that improve research, content creation, personalization, campaign planning, sales enablement, reporting, and workflow efficiency.Evaluate and coordinate approved AI tools, establish practical workflows and quality-control standards, and provide training and resources to improve adoption and effectiveness.Monitor results and ensure AI-assisted work maintains appropriate human review, factual accuracy, brand compliance, confidentiality, and data protection.Digital, Website & Social MediaDevelop and optimize SEO strategies for Team Zubricki websites and web content to improve search visibility, traffic, and lead generation.Manage the Web-Stages program and establish goals and performance measures with the objective of achieving and maintaining Stage 5, or the current applicable standard, in each market.Develop and oversee a unified social media strategy across Linked In, Facebook, Instagram, You Tube, Google, Yelp, BBB, Tik Tok, and other relevant platforms.Manage content calendars, platform standards, team participation, social listening, performance reporting, and approved AI-assisted workflows to improve engagement, visibility, traffic, and lead generation.Sales Support & Lead GenerationPartner with sales representatives, marketing leadership, franchise teams, and other departments to align marketing strategies with sales goals.Conduct quarterly one-on-one meetings with sales representatives and provide customized marketing tools, content, campaigns, and…