Brand Networks is hiring: Media Analyst in Rochester

Job Type Full-time Description Company Overview: Since 2006, BN (an Augeo company since our acquisition in 2023) has been a leader in social media tech innovation and media excellence. BN's mission has been to provide cutting-edge social advertising solutions that allow brands to maximize their brand voice on social media and drive meaningful results to their bottom line with our suite of tools: BN Influencer , enables brands to transform their employees and fans into influencers to create authentic social content on the brand's behalf, all while abiding by brand safety standards. BN Innovate , our tech innovation hub, partners with social platforms and brands, including American Express, Meta, TikTok, X, Snapchat, and Pinterest, and create technologies that sit on top of their ad buying platforms and solve business objectives with our tech expertise. The Position: The role of the Media Analyst is to flawlessly build, analyze and support paid social media campaigns for a variety of clients. Provide consistent optimization of campaigns to exceed client expectations and KPIs Recommending, implementing, and reporting optimization recommendations for performance improvement to advertiser or agency Communicating and collaborating with internal teams regarding campaign delivery data pertinent to the client and business goals Monitoring daily campaign pacing and performance to exceed client KPIs and expectations Ensure proper internal tools are utilized for lifecycle of campaign from flawless launch through timely billing Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and TikTok for clients Managing internal and external communication during all phases of an active campaigns lifecycle Actualize and claim spend on a monthly basis and work with the finance team on delivering invoices when needed RequirementsBachelor's degree in Marketing, Advertising, Communications or equivalent field of study 2-4 years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred Intermediate Excel skills: comfort with pivot tables is a MUST Experience in working with large datasets and performing quantitative analysis Demonstrated critical thinking ability Proven ability to manage multiple projects at a time while paying strict attention to detail Self-starter who is comfortable with an ever-changing environment Energetic, driven to succeed, team player Why Join BN?