Brand Paid Media Director

They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion and a commercial mindset are all foundational to our success. As a Director you will set the strategic direction, drive business growth, and oversee multiple projects while maintaining impactful executive-level client relations. Responsibilities - Lead the development and execution of paid media strategies that align with business objectives - Manage significant budgets and promote the allocation of resources - Oversee the performance of media campaigns and analyze their impact on business growth - Work with internal teams and external agencies to enhance media effectiveness - Establish governance frameworks to promote compliance and accountability - Drive innovation and foster a collaborative environment within the team - Mentor team members to cultivate their skills and potential What You Must Have - High School Diploma - At least 8 years of integrated Media experience What Sets You Apart - Bachelor's Degree in Marketing, Business Administration/Management preferred - Demonstrating thought leadership in paid media strategy - Leading cross-functional teams in complex environments - Inspiring and influencing others effectively - Utilizing analytical mindset for performance insights - Thinking creatively and driving structured experimentation - Managing large media budgets effectively - Connecting media activity to demand with clear KPIs - Demonstrating exceptional project management skills - Building and enforcing media governance including campaign taxonomy, naming conventions, UTM standards, viewability, brand safety and fraud controls Learn more about how we work: does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.