Brand & Product Marketing Manager

Vibrant Wellness is a leading clinical diagnostics laboratory dedicated to transforming healthcare through advanced testing, innovative technology, and data-driven insights. The company specializes in functional medicine and multi-omics testing, offering comprehensive panels that support personalized patient care.Our VisionAt Vibrant Wellness, our vision is to empower healthcare providers and patients with actionable insights that drive better health outcomes. By integrating cutting-edge science, automation, and analytics, we aim to redefine preventive and personalized medicine.About the RoleLocation: Remote (U.S.), with onsite presence as needed, as determined by the hiring manager.Travel: Approximately 25%, primarily for marketing events, conferences, lab tours, and team offsites.Direct Reports: Senior Graphic Designer and Marketing Communications Associate.Position SummaryThe Brand & Product Marketing Manager is responsible for translating Vibrant Wellness' brand and product strategies into clear, compelling, and consistent communications across channels.Serving as the editorial and product communications lead for Marketing, this role oversees how Vibrant tells its story - from product messaging and provider education to campaigns, sales enablement, website content, and thought leadership. The manager ensures that communications are aligned to established brand and product strategy, scientifically credible, relevant to providers, and consistent across the customer experience.This role works closely with the Head of Marketing, who sets overall brand, product marketing, and commercial strategy, and partners with Marketing Operations & Program Management to ensure marketing initiatives and product launches are coordinated and delivered effectively.The ideal candidate is an exceptional editor and creative leader with strong marketing judgment who can translate complex clinical and scientific information into clear, differentiated, provider-focused communications.Key Responsibilities Brand Stewardship & Editorial LeadershipServe as a steward of the Vibrant Wellness brand, ensuring consistent application of established positioning, messaging, voice, and visual standards.Serve as the editorial lead for provider-facing marketing communications, maintaining a high bar for clarity, quality, accuracy, and consistency.Translate strategic direction and messaging frameworks into compelling content across marketing channels and formats.Review and edit high-visibility marketing and provider-facing communications prior to publication or distribution.Maintain brand guidelines, messaging frameworks, templates, and shared asset libraries.Help identify opportunities to strengthen or evolve brand and messaging standards for consideration by Marketing leadership.Own the marketing editorial calendar, aligning content with established brand priorities, product initiatives, campaigns, events, and provider education needs.Develop integrated content plans across email, social media, webinars, podcasts, website, thought leadership, and other provider-facing channels.Establish content themes and narratives that reinforce Vibrant's brand and product priorities.Identify opportunities to repurpose and extend high-value content across channels and formats.Partner with subject matter experts, Clinical/Medical Affairs, Product, and KOLs to turn complex topics into accessible and engaging provider content.Ensure content moves through appropriate clinical, regulatory, and brand review processes prior to publication.Product Marketing & Launch ContentDevelop and refine product messaging and value propositions based on strategic direction established by Marketing leadership.Translate product positioning into clear,…