Brand Program Specialist

Req -0392Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.We know a diverse workforce adds to our collective value and strength as an organization. ), and communicate action steps to ensure clarity and progress to goals.Manage campaign timelines with the internal creative team and agency partners.Establish and maintain clear and regular communications and status updates among team members, stakeholders and management.Work with product marketing and our customer community leads to source data that can be leveraged for brand campaigns.Brand Education:Develop plans to educate employees on the brand and ensure ongoing education as elements of the brand evolve.Drive Consistency of Brand Application Across the Organization:Work closely with internal teams such as channel marketing, product marketing, comms, product development, and sales to ensure alignment and integration of the brand identity into all aspects of the business.Competitive Analysis:Conduct competitor analysis to inform brand strategy and creative and identify opportunities for differentiation and growth.Customer/Prospect/Partner Research:Work with customer community, partner leads and product marketing team to assist and conduct research on product names, brand campaign creative, etc.Budget Management:Initiate vendor paperwork (NDAs, POs, SoWs, etc) and track budgets for brand initiatives, ensuring leadership has regular visibility into actuals vs. forecasts.Performance Tracking:Collaborate with marketing ops to ensure weekly reporting on campaign performance to senior management.Brand Compliance:Ensure compliance with brand standards and legal requirements in all brand communications, naming projects and initiatives.What You Bring To The Role 5+ years of experience managing branding, advertising or marketing projects.Experience in advertising, brand management or related roles, with a track record of successfully developing and implementing brand identity initiatives and brand campaigns.Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.Analytical mindset with the ability to interpret data and metrics to drive decision-making.Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously and strong attention to detail.Creative thinking and problem-solving abilities.Flexible and able to adapt to change.Proficiency in relevant software and tools, such as Salesforce, Netsuite and Microsoft Office.What You’ll Get From UsA team where you can voice your opinion, make an impact, and where you and your experience are valued.