Brand Strategist

Mimecast is at an inflection point. We’re building the brand infrastructure to position ourselves as the company that protects the work organizations depend on: the humans who produce it, the AI agents that accelerate it, and the data that carries it. This is a category-defining moment, and we need someone who can execute at that level.What You'll DoOwn end-to-end campaign execution across paid digital, display, CTV, influencer, sponsorship, and industry event channelsManage agency and vendor relationships including creative, media, community, and public affairs partners, with clear briefs, timelines, and accountabilitySteward the brand budget across work streams, tracking actuals against plan and flagging variances before they become problemsBrief and quality-control all external deliverables against brand voice and positioning, ensuring consistency across every channel and formatBuild and maintain a campaign calendar that sequences tactics across channels and sustains market presence through key industry momentsPlan and execute Mimecast’s presence at major security industry events, from booth strategy to surrounding digital and content activationDefine measurement frameworks for each campaign, track performance against brand lift, share of voice, and engagement goals, and report results clearly to stakeholdersSource and vet security influencers and practitioners for partnership programs, with clear evaluation criteria and ongoing relationship managementCoordinate across internal teams and external partners to bring integrated campaigns to market on time and on briefManage internal brand enablement by partnering with cross-functional teams to activate the brand internally, ensuring employees understand, adopt, and consistently express the brand across their workWhat You'll BringDemonstrated experience brand, campaign, or integrated marketing rolesHands-on agency and vendor managementB2B or enterprise software background preferredProven campaign execution from brief to liveBudget ownership and financial trackingDetail orientation without losing the strategic threadStrong creative judgment and brand sensibilityProject management across multiple simultaneous work streamsClear written and verbal communication with senior stakeholdersComfort with ambiguity in a fast-moving environmentNice To HaveFluency in AI-assisted campaign workflows: copy generation, audience modeling, creative testing, or performance analysisExperience with CTV and streaming video campaign planning and executionCybersecurity or enterprise security marketing background, with familiarity with the CISO audienceInfluencer program management in B2B or technical practitioner communitiesExperience with Reddit or community-based marketing strategiesProgrammatic and digital targeting across Fortune 1000 or account-based audiencesThe base salary range for this position is $132,000–$198,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.Belonging at MimecastCybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.#J-18808-Ljbffr