Brand Strategist, Digital Advertising

From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. This role will cross-collaborate with Performance Marketing and Creative teams, focusing on developing campaign concepts, ad copy, and landing page strategies that maximize conversions and brand impact. Responsibilities • Develop creative strategy across paid search and social campaigns, including ad concepts, messaging, and landing page alignment • Write and refine ad copy designed to resonate with both high-intent search users and diverse social audiences • Partner with Paid Media to review performance data (CTR, CPA, CVR, etc.) and help identify creative optimization opportunities • Collaborate with designers, content strategists, and UX to produce high-performing ads and landing experiences • Ensure brand voice and design consistency across all paid creative assets • Research audience intent and creative trends across Google, Meta, TikTok, YouTube, and other platforms to inform strategy Qualifications • 5+ years of digital marketing experience with proven expertise in paid search and paid social • Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and emerging ad platforms • Demonstrated success in improving conversion metrics and reducing CPA at scale • Excellent content instincts and understanding of creative that performs • Bachelor’s degree in marketing, communications, or a related field This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.