Brand Strategy Lead

DescriptionThe goal of the Brand Strategy and Experience team is to refine and elevate Humana's brand image and messaging, clearly articulating and reinforcing a consistent positioning around the core brand pillars. The messaging needs to extend the brand story to all segments and lines of business. In addition, we strive to create brand clarity and consistency in actions with greatest impact on consumer/customer experience.To that end, the Brand Strategy Lead will work with assigned consumer segments and lines of business as an expert on the brand. They will work with the business to ensure that all messaging is consistent with the Humana brand and is grounded in the things that differentiate Humana from competitors. In addition, they will determine areas of the customer experience that can be improved or pain points that can be addressed by infusing the brand strategy. They will then work to build, test and implement these improvements.ResponsibilitiesThe Brand Strategy Lead will:Liaise with internal departments and external agencies to ensure full communication and success of marketing plans that support the overall brandContribute to creativity of product packaging, presentation, and promotional activitiesPartner closely with internal and external agencies to ensure strategy translates into exceptional creativeConstantly monitor brand metrics of business lines and products to ensure they meet organization objectives and drive brand meaningWork on naming and brand architecture projects as neededDevelop strong understanding of business and relationships with business leadersRequired QualificationsBachelor's Degree in Marketing, Communications or relevant field8 years of Marketing experience4 years of Brand ManagementProgressive experience in Marketing, Advertising or Customer ExperienceExperience using Marketing Analytics to drive strategyProven project management experienceExcellent relationship building skillsProficient in all Microsoft programsMust be passionate about contributing to an organization focused on continuously improving consumer experiencesMust have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1MPreferred QualificationsMBAPrior health insurance industry experienceFinancial services industryBrand experienceScheduled Weekly Hours40