Brand Strategy Manager

OverviewThis role is a remote, full-time position (6-Month W2 Contract-to-Hire) with a leading children’s media and education company. The base pay range is $43.00/hr - $48.00/hr compensation includes weekly pay and full benefits (Health, Dental, Vision after ~60 days). Start date: ASAP.About the CompanyFor over 75 years, this beloved children’s media and education company has been a trusted voice in nurturing creativity, learning, and character development. The organization is now evolving its brand strategy to support a broader consumer-focused enterprise.Role TitleBrand Strategy Manager — Work within the Brand Strategy team, reporting to the Senior Director of Brand Strategy. This is a high-impact, manager-level role intended for a marketing professional who thrives in a collaborative, fast-paced environment and is energized by brand storytelling, campaign execution, and cross-functional collaboration.Location & TypeLocation: Remote (U.S. based)Type: Full-time | 6-Month W2 Contract-to-HireKey Responsibilities Strategic Brand Management : Partner with the Senior Director to develop and implement holistic brand strategies that drive visibility and business impact across the enterprise; act as a strategic connector across departments to keep brand central to consumer-facing initiatives.Integrated Marketing Campaigns : Support the planning and strategy of cross-channel campaigns that integrate brand, PR, cause marketing, social, digital, and content; ensure campaigns align with strategy and are executed across channels.Content & Product Marketing : Develop messaging that reflects the brand’s tone and values, especially for parent-facing communications; shape go-to-market strategies for product launches and coordinate marketing execution with internal teams.Influencer & Partnership Marketing : Lead and support co-branded activations with external partners and creators, from concept to rollout.Customer Insights & Data : Manage external agencies to uncover actionable customer insights and map journeys; use data tools to track KPIs and synthesize insights to optimize initiatives.Public Relations & Media : Support PR strategy, maintain media relationships, and manage outreach and press releases in partnership with internal and external stakeholders.Cross-Functional Collaboration : Work with Direct-to-Customer, Retail, Creative, Social, and Email teams to align on strategy and execution; coordinate with external agencies and internal creatives for consistent messaging and design.What Success Looks Like : Independently lead 1–2 high-impact strategic projects and translate vision into actionable plans and deliverables; drive a brand-first mindset across the consumer division.Ideal Candidate Profile5+ years in brand strategy, marketing, or communications rolesExperience working with or alongside agency partnersSkilled in campaign strategy, project management, and cross-functional collaborationStrong communication and organizational skills; able to manage multiple initiatives with limited oversightPassion for mission-driven brands and storytelling that drives impactQualificationsProven ability to develop and execute brand strategies across multiple channelsExperience coordinating with internal teams and external partnersEmployment DetailsSeniority level: Mid-Senior levelJob function: Marketing, Research, and Project ManagementIndustries: Retail, Consumer Services, and Marketing ServicesStart Date: ASAPNote: This position does not include direct reports and is best suited for an independent, proactive candidate comfortable navigating a matrixed organization.#J-18808-Ljbffr